Objective: Create an integrated outdoor and responsive digital campaign for the Ad Council specific to a South Carolina Blue Law. Your PSA campaign will incorporate a series of billboards, a mobile site, and a desktop site.
In Charleston, SC it is legal for the city fire department to blow up your home in order to create a firebreak. This law was created in the event a massive fire broke out, the fire department could prevent further damage to the homes and businesses in the surrounding area.
Below you will find the initial mood board and personas for the advertising campaign.
LEARN | inform | be prepared
Above are the visuals, slogans, and colors used throughout the entire campaign.
In 1740, the Great Fire burned more than 300 homes and businesses in Charleston in just 24 hours. Firemen relied on demolition of buildings to create fire breaks to control the spread. The men were told to do whatever necessary.
Below are the billboard mockups
Below are the wireframes for both the iPhone and MacBook.
FINAL UI + PROTOTYPE LINKS
